At Threadspun, a woman-owned sustainable home goods store, I owned the Social Media and Marketing Director role. Embracing the brand's ethos of simplifying the search for unique, quality goods and making conscious consumerism delightful, I curated digital campaigns that spotlighted our sustainable journey. Ideftly wove strategic planning with authentic storytelling, ensuring that our audience didn't just see a product but felt a connection. My efforts anchored Threadspun's position as a frontrunner in ethical and meaningful retail.