Working with Plum and Sparrow, I was deeply attuned to their ethos of natural authenticity, which was paramount for our visual narratives. Curating photoshoots that radiated an 'all-natural' vibe was key.
I took the lead in procuring the right photographers who shared our vision, handpicking brand collaborators that seamlessly aligned with Plum and Sparrow's ethos and scouting diverse models that genuinely embodied the brand's values.
This meticulous orchestration ensured that each frame was a true reflection of the brand, forging a real connection with its audience.